South Carolina Likely Voters
Which one of the following qualities is most important to you in deciding who to support for the Republican presidential nomination? A candidate who:
Shares your values Is closest to you on the issues Can beat President Obama in 2012 Has the experience to govern Unsure
Row % Row % Row % Row % Row %
South Carolina Likely Voters 28% 26% 21% 23% 3%
Party Identification Republican 27% 24% 23% 24% 2%
Independent 30% 27% 19% 21% 3%
Tea Party Supporters 29% 22% 28% 19% 2%
Intensity of Tea Party Support Strongly support Tea Party 29% 23% 33% 12% 2%
Support Tea Party 30% 21% 25% 23% 1%
Does not support Tea Party 25% 30% 14% 27% 4%
Political Ideology Liberal-Moderate 24% 31% 13% 28% 3%
Conservative 26% 24% 23% 24% 2%
Very conservative 38% 23% 27% 11% 2%
Past Participation** Yes 26% 25% 23% 23% 3%
No 39% 29% 10% 19% 3%
Top Tier Republican Candidates Newt Gingrich 22% 25% 28% 23% 2%
Mitt Romney 26% 23% 24% 26% 1%
Candidate Support Strongly support 27% 22% 27% 21% 3%
Somewhat support 24% 32% 17% 26% 1%
Might vote differently 30% 25% 21% 22% 3%
Gender Men 27% 26% 24% 21% 3%
Women 29% 25% 18% 25% 3%
Age Under 45 35% 30% 12% 22% 2%
45 or older 25% 25% 25% 23% 3%
Region Piedmont 31% 23% 22% 22% 2%
Midlands 29% 29% 19% 19% 4%
The Pee Dee 26% 22% 23% 28% 2%
Low Country 22% 28% 22% 26% 2%
Household Income Less than $75,000 28% 24% 20% 25% 3%
$75,000 or more 27% 31% 22% 19% 2%
Evangelical Christians 34% 22% 21% 21% 2%
Tea Party-Conservative-Evangelical 36% 20% 26% 16% 1%
Mormons are Christians Yes 21% 29% 24% 24% 2%
No-Unsure 35% 22% 18% 22% 3%
Education Not college graduate 29% 25% 19% 26% 2%
College graduate 26% 27% 25% 20% 3%
Interview Type Landline 27% 26% 22% 23% 3%
Cell Phone 31% 24% 20% 22% 2%
NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted December 4th through 6th, 2011, N=635 MOE +/- 3.9%. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a South Carolina Republican Presidential Primary.